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  • SPRING 2006

    Conducted research with students on their challenges and learning preferences.

  • FALL 2006

    Faculty broadly endorse our student-tested, faculty-approved approach, but suggest a title change from Marketing To Go to MKTG, officially launching the 4LTR Press brand.

  • MARCH 2007

    MKTG publishes and launches a new debate about how best to engage today's students.

  • APRIL 2007

    First adoption of MKTG.

  • BY 2008

    Our title count grows to 8 SOLUTIONS across business disciplines.

  • 2008

    Early adopters embrace consistent approach, adopting multiple 4LTR Press solutions to drive better outcomes.

  • JANUARY 2009

    Marks the 1 millionth dollar saved by students.

  • JUNE 2009

    The first institution to adopt 20 plus 4LTR Press solutions across multiple course areas.

  • JULY 2010

    4LTR Press adds eBooks in response to a 10% uptick in digital learning preferences.

  • AUGUST 2010

    Engagement Tracker launches, giving faculty a window into student usage of digital tools.

  • SEPTEMBER 2010

    1 out of every 3 schools has adopted a 4LTR Press solution. 1,400 schools and 750,000 students are IN!

  • NOVEMBER 2010

    Third party research confirms that 4LTR Press digital solutions improve retention and outcomes.

  • IN 2011

    60 unique SOLUTIONS across multiple course areas validate the 4LTR Press concept.

  • IN 2011

    Students access the 4LTR Press website at 4x's the industry average.

  • APRIL 2011

    1 out of every 2 schools has a 4LTR Press adoption. That's 2,000 schools total.

  • AUGUST 2011

    Over 1 million students are IN.

  • 2012 and BEYOND

    We're always evolving. Join the 4LTR Press
    In-Crowd on Facebook at facebook.com/4ltrpress

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